From the Rough to the Smooth (Episode 2)

In episode 2 of From the Rough to the Smooth with Jonathan Smythe of Smooth Designs, we talk about opening a new marketing business from scratch.

In episode 1, Jonathan shared his experience before opening his own marketing business, from working in the Daily Mail and the steps leading up to the big change.

-How to find work for a new marketing business

-How to get more clients effectively

-Should I have multiple clients in the same industry?

-How to get business reviews -Does networking work?

Introduction

Jonathan began as a freelancer and doing some art directing for national magazines. However, Jonathan was looking for something more challenging.

He begun enjoying his side hustle more than working for his employer, so he quit his job and waited for leads to come in.

Jonathan realised he had to do 'self-marketing' for people to know his services, he had to do this before the world of social media. Networking (or 'neckworking') in the pubs, he found the communications manager of Kings College Hospital who was looking for a designer.

Watch the full video to find out what happens next.